The 2026 Shop TODAY Beauty Awards: Unveiling 120 Essential Beauty Products
The Shop TODAY Beauty Awards have returned, grander than ever, for their fourth annual edition, launching this July 21, 2026. Beauty enthusiasts are all ears. This year’s team sifted through a staggering 2,600+ new launches, editor favorites, trending purchases, and reliable classics, selecting 420 products for rigorous hands-on testing. The final result? A list of 120 winners spanning hair, skin, body, and makeup categories.
In the body care category, the winners that stood out included retinol-infused lotions, firming creams, and shaving essentials. These were all thoroughly vetted over nearly two months of daily usage. Products were assessed based on quality, value, and overall performance. A dedicated panel of beauty experts also reviewed top contenders considering their ingredients and key formulation factors. One of the noteworthy awards, the best body lotion for sensitive skin, was bagged by a formula infused with hyaluronic acid and cocoa butter from Dr. Dennis Gross Skincare.
From red light therapy devices and acne treatments to cuticle oils and everything in between, this year’s awards mirror the surging demand for clinically-inspired, results-driven beauty. Whether you’re on the hunt for a new drugstore gem or a high-end skin upgrade, the 2026 Shop TODAY Beauty Awards serve as the ultimate guide to the best beauty products currently available on the market.
Source: TODAY.com – Shop TODAY Beauty Awards 2026