GHD Unveils Sculpt: A Revolutionary AI-Powered Hair Styling Tool
The future of hair styling is here. The iconic UK haircare brand, GHD (Good Hair Day), has just launched its most innovative product yet – the GHD Sculpt™. This groundbreaking AI-powered hair styling tool has been released to celebrate the company’s 25th anniversary.
With five years of development by a dedicated team of 100 researchers at GHD’s Cambridge, UK laboratories, the Sculpt signifies a monumental advancement in heat styling technology. Unlike traditional straighteners that only control plate temperature, the Sculpt utilizes a unique Heat-Adapt AI Technology. This technology continuously monitors the actual temperature of the hair, an impressive nearly 3,000 times per second. The AI microprocessor uses data from four integrated measurement systems, adjusting heat distribution in real time to prevent any thermal damage.
According to GHD CEO Jeroen Temmerman, the result is a tool that guarantees zero damage to the hair’s natural structure. It also delivers 5x faster styling, 90% more shine, and 2.5x less frizz compared to GHD’s original styler. Independent scientific testing has validated that hair styled with the Sculpt reverts to its original structure after washing, showing no measurable difference from untreated hair. The tool is available in Black and White and is priced at £369 (~$495–$599 USD). It can be purchased through premium salons and select retailers. GHD is a subsidiary of beauty giant Wella.
📰 Source: WWD – GHD Launches Sculpt, Its First AI Styling Tool (July 9, 2026)