Bath & Body Works Debuts at Over 600 Ulta Beauty Stores Nationwide
In a significant beauty retail development this summer, Bath & Body Works has officially launched its products in Ulta Beauty stores nationwide. The launch, which took place today, July 12, 2026, signifies a landmark expansion for both iconic brands.
From today, Ulta Beauty customers can explore a select assortment of Bath & Body Works’ most popular body care and home fragrance products. These are available across more than 600 Ulta Beauty locations and on Ulta.com. The handpicked selection includes signature scents in fine fragrance mist, body cream, and hand soap. Additionally, the brand’s premium 3-wick candles and Wallflowers plug-in diffusers are part of the lineup.
One exciting detail for longtime fans is the exclusive return of Juniper Breeze. This nostalgic, fan-favorite scent will be available only at Ulta Beauty. This strategic move is part of Bath & Body Works’ wider “Consumer First Formula”. The initiative aims to meet shoppers where they already discover and purchase beauty products. As the largest specialty beauty retailer in the U.S., Ulta Beauty provides access to a highly engaged customer base that actively explores new self-care products across categories.
This partnership marks a bold new chapter for Bath & Body Works. The brand is stepping beyond its own brick-and-mortar footprint and into the mainstream beauty discovery ecosystem. Consumers couldn’t be more ready for this exciting development.
Source: Bath & Body Works Official Newsroom