K-Beauty Triumphs on Amazon Prime Day 2026, Securing 38 Top Spots in Skincare
Korean beauty brands showcased an unprecedented performance on Amazon Prime Day 2026, securing 38 out of the 100 top-selling skincare products during the annual shopping extravaganza, as per industry insiders. In the wider beauty and personal care category, 29 out of the top 100 products were K-beauty items — a milestone that highlights the escalating global demand for Korean cosmetics.
Amorepacific Group, the leading beauty conglomerate in Korea, announced that its U.S. sales increased by 20% year-on-year, and European sales saw a 22% rise during the event, marking its most successful Prime Day performance yet. In addition to flagship brands like Laneige and COSRX, a wider array of Amorepacific labels — such as Mise en Scene and Ryo — also made a significant impact. Notably, Laneige’s Lip Glowy Balm and Lip Sleeping Mask clinched the top two positions in the lip balm category.
The ongoing dominance of K-beauty is attributed to its emphasis on barrier-strengthening ingredients like fermented extracts, ceramides, cica, and hyaluronic acid. These formulas offer the sought-after dewy “glass skin” look at affordable prices. Amazon Prime Day 2026 took place from June 23–26, providing Prime members with discounts of up to 50% on premium Korean skincare brands.
Source: Korea JoongAng Daily