Rhode’s Summer 2026 Collection Shatters Brand Records with a 700K Waitlist
Hailey Bieber’s cult beauty brand Rhode has officially taken the beauty world by storm this summer. The brand has smashed its own records with a jaw-dropping 700,000-person waitlist for its Summer 2026 collection, marking the largest in the brand’s history.
The highly anticipated drop introduces three entirely new products:
- Pocket Bronze – Rhode’s very first bronzer, priced at $25
- Highlight Milk – a hybrid luminizer at $28
- Pocket Brush – a double-ended, recycled-handle tool with soft vegan bristles designed for on-the-go touch-ups
The Highlight Milk comes in four shades, including a pearly warm bronze and a pearly pink. It enhances bare skin and makeup with a shimmery, naturally luminous finish. The collection also introduces new sun-kissed shades of the beloved Peptide Lip Tint — Colada, Macadamia Butter, and Honey Mango — and new hues of the Peptide Lip Shape to round out the glowy lineup.
Fans can also grab the limited-edition Summer Kit. This kit features the Highlight Milk, Pocket Bronze, and a Lip Tint in Rhode’s new Colada-colored Terry Bag — all for $100 (a $109 value). To meet the soaring demand, Rhode is launching pop-up shops across the United States, Canada, and Europe this season. If past launches are any indication, shoppers should move fast — Rhode products are notorious for selling out within hours.
Source: Grazia Daily — Rhode’s Summer 2026 Collection Review