K-Beauty Sensation Anua Concludes UK Pop-Up Tour at Manchester’s Selfridges
K-beauty is officially making its mark on the UK high street. The South Korean skincare sensation, Anua, has launched the final leg of its exclusive Selfridges UK pop-up tour. The tour has now arrived at Selfridges Trafford Centre in Manchester, running from June 29 to July 12, 2026. Beauty enthusiasts are already lining up in anticipation.
The immersive tour, which previously graced Selfridges Oxford Street in London (May 21–27) and Selfridges Birmingham Bullring (June 1–14), is built around the brand’s star ingredient: PDRN (Polydeoxyribonucleotide). This deeply hydrating compound is currently trending in Korean aesthetics for its rehydrating and slow-ageing benefits. The Manchester activation also marks the UK-exclusive launch of the eagerly awaited Anua PDRN Lip Serum and a limited-edition PDRN Lip Serum Set.
Visitors to the pop-up can take advantage of Anua’s on-site Skin Analyser Tool. This tool provides a 10-second hydration reading before and after using the brand’s PDRN Mist. Shoppers who spend over £30 will receive a transparent PDRN pouch filled with brand gifts and product samples. This UK tour signifies Anua’s first-ever pop-up activations in Britain, highlighting the explosive growth of K-beauty among Western consumers.
The brand, which recently signed Kendall Jenner as its Global Ambassador, has seen an annual growth of more than 200% since it entered the US market.
Source: TheIndustry.beauty