L’Oréal Paris Revives the ’90s as Official Makeup Sponsor of Prime Video’s ‘Elle’
In a highly anticipated beauty partnership, L’Oréal Paris has been unveiled as the Official Makeup Sponsor of Season One of Elle, the eagerly awaited prequel series to the iconic Legally Blonde franchise. The series is set to premiere on Prime Video on July 1, 2026. This announcement, made on June 10, 2026, places the global beauty behemoth at the epicenter of one of the season’s most awaited streaming debuts.
The series, set in 1995, chronicles the high school life of a teenage Elle Woods before her Harvard Law days. L’Oréal Paris products are seamlessly integrated into the storyline. Iconic products from the brand’s ’90s era, including the much-loved Voluminous Mascara, Colour Riche Lipstick, and True Match Foundation, will feature as authentic props throughout the series. This not only mirrors the beauty culture of the time but also Elle’s journey of self-expression.
But the partnership goes beyond mere product placement. L’Oréal Paris is launching a comprehensive multi-touchpoint campaign across social platforms. This includes Elle-themed advertising spots that highlight the same iconic products available in stores today. The brand regards this partnership as one of its most significant entertainment collaborations to date. It aims to connect with a new generation of consumers while celebrating female empowerment, a fundamental part of L’Oréal Paris’ legacy.
Source: PRNewswire – L’Oréal Paris x Elle, June 10, 2026