Unveiling Hailey Bieber’s Rhode: The Pocket Bronze Collection Debut
Beauty mogul, Hailey Bieber, has unveiled Rhode’s highly anticipated Summer 2026 Collection on June 3. This marks the brand’s first venture into the world of bronzers, with the launch of Pocket Bronze. This cream bronzer, available in eight diverse shades from fair to deep brown tones, is priced at $25. It features a lightweight, peptide-infused formula with tamanu oil, delivering buildable, hydrating color without a sticky finish.
The collection is set to launch on June 9 at 9 a.m. PST. It also introduces Highlight Milk ($28) – the brand’s first luminizer. This product is formulated with the same ingredients as Rhode’s bestselling Glazing Milk. It is available in four shades: Pearly Pink, Pearly Champagne, Pearly Warm Bronze, and Pearly Rich Bronze. It can be applied to the face and body for a signature glazed glow. Clinical testing showed that Pocket Bronze remained visible for at least eight hours after application.
Rhode completes the summer launch with limited-edition Peptide Lip Tints in bronzy shades (Colada, Macadamia Butter, and Honey Mango), three new Bronze Peptide Lip Shapes, a double-ended Pocket Brush ($27), and exclusive summer accessories including a Terry Bag and Terry Towel. This massive drop coincides with the announcement of Rhode Summer Station, a monthslong tour throughout the U.S. and Europe. This tour allows customers to purchase products and discover exclusive merchandise.
Source: https://wwd.com/pop-culture/new-fashion-releases/hailey-biebers-rhode-pocket-bronzer-1238986757/