Dua Lipa Unveils Augustinus Bader Skincare Line at Selfridges
Global pop star Dua Lipa unveiled her beauty vision this week with a debut pop-up experience for her new skincare collaboration with luxury beauty brand Augustinus Bader at Selfridges, London. The two-week activation, running from May 14-27 at the Oxford Street store, provides visitors with an immersive journey into the Dua by Augustinus Bader Science skincare range.
The collection includes:
- Balancing Cream Cleanser ($41)
- Supercharged Glow Complex ($85)
- Renewal Cream ($75)
All products are powered by Augustinus Bader’s proprietary TFC5 technology, designed to strengthen the skin’s natural barrier and enhance long-term elasticity. This line offers a more accessible price point than Bader’s traditional luxury offerings, without compromising on the brand’s science-led approach.
“For my first pop-up for Dua by AB, there was no other choice but for us to go hometown and, of course, iconic,” said Lipa, who serves as the founder and Chief Creative Director of the line. The pop-up features limited-edition merchandise, an interactive photobooth, and a test-and-play station where visitors can experience the formulas firsthand. Following London, Paris is scheduled as the next global location for the pop-up experience.
Source: https://cosmeticsbusiness.com/dua-by-augustinus-bader-opens-first-ever-pop-up