Huda Beauty Marks a New Era with the Launch of Its First Fragrance
Huda Beauty has officially made a grand entry into the fragrance category with the launch of Easy Bake Intense Eau de Parfum. This marks a bold new chapter in the journey of Huda Kattan’s influential makeup empire.
The newly launched scent, a result of over 100 iterations with master perfumer Hamid Merati-Kashani, boasts a gourmand profile. It opens with the juicy notes of wild cherry, gradually melting into a blend of white florals, cinnamon bark, and creamy caramel milk. The fragrance finally settles into a warm base of vanilla bourbon. Designed to leave a rich, noticeable trail, this fragrance promises lasting power.
“Fragrance is the final step of feeling fully glamorous, it’s what brings everything together and makes you feel completely irresistible and powerful,”
These are the words of Kattan herself, who believes in the power of a good fragrance. The idea for this product originated from strong consumer demand after an April Fool’s teaser went viral. This prompted the brand to develop a full-scale product.
With over 15 years of fragrance experience, including her role in co-founding Kayali, Kattan has been instrumental in creating industry blockbusters. To celebrate the launch of the new fragrance, Huda Beauty is hosting a major activation event in London this week.
Source: www.happi.com