NYX Professional Makeup Debuts Groundbreaking Body Care Line
NYX Professional Makeup has marked a milestone by venturing into the body care sector for the first time in its 27-year history. On April 14, 2026, the L’Oréal-owned brand unveiled its Fat Oil Body collection, signifying a noteworthy expansion beyond facial cosmetics.
The comprehensive 16-piece collection encompasses body oils, body butters, hydrating lotions, and hair and body fragrance mists. Each product is enriched with skin-nourishing ingredients such as avocado oil and vitamin E. The range introduces four unique scents:
- Sugar Baddie: a blend of vanilla cookies and whipped cream
- Caramelt Mami: a fusion of caramel and pistachio cream
- Coconut Cutie: a tropical mix of coconut and sweet peach
- Juicy Boo: a fruity concoction of clementine and mango
“NYX Professional Makeup has always been a brand that pushes the boundaries of artistry and self-expression,” expressed Denée Pearson, Global Brand President. “As beauty evolves, we see that the community is seeking new avenues to express their creativity beyond traditional face makeup.”
This strategic move coincides with the growth trends observed in the beauty industry. Body care sales witnessed a 9% increase and fragrance sales soared by 15% in the mass market during 2025. In contrast, the makeup category experienced a modest 2% growth.
The collection, priced between $10 and $18, is now available on nyxcosmetics.com and TikTok Shop. A global retail rollout is scheduled for May 1, 2026.
Source: PR Newswire