Ulta Beauty Marks Its First Middle East Store Opening in Kuwait
US beauty retail giant Ulta Beauty has officially opened its first Middle East location at The Avenues in Kuwait on November 7, 2025. This marks a significant milestone in the company’s global expansion strategy. The 15,000-square-foot flagship store is the result of a strategic partnership with international retail franchise operator Alshaya Group.
The Kuwait store showcases over 300 highly sought-after beauty and wellness brands. This includes many that are making their debut in the Middle East market. The curated assortment features beloved US brands such as:
- Ulta Beauty Collection
- Ôrəbella
- Morphe
- Polite Society
- LolaVie
- Snif
Alongside these are global favorites like Peter Thomas Roth and Kiko Milano, plus emerging local brands including Bex Beauty and Asteri.
Following this successful launch, Ulta Beauty has an aggressive regional expansion plan. New stores are planned for the UAE at Mall of the Emirates in January 2026 and Dubai Mall in March 2026. This will be followed by a Saudi Arabia debut at Red Sea Mall in Jeddah in March 2026.
Source: Business Wire