Hilton Introduces Apartment Collection: A New Era in Hospitality
Hilton Hotels proudly unveils the Apartment Collection by Hilton, a revolutionary addition to their portfolio as their 26th brand. This innovative lodging category offers furnished apartment accommodations, complete with full hotel services and loyalty benefits.
Slated for bookings in the first half of 2026, this brand is a result of a strategic partnership with Placemakr, a renowned apartment hospitality operator. The initial properties will make their grand debut in major U.S. cities such as New York City, Washington D.C., and Atlanta. This will add an impressive 3,000 new units to Hilton’s existing inventory of approximately 10,000 apartment-style accommodations.
The Apartment Collection will feature a range of studio to four-bedroom furnished apartments. These units will be equipped with full kitchens, separate living areas, and on-site laundry facilities. Amenities such as fitness centers will be available, with select locations boasting rooftop pools, communal workspaces, and on-site dining. Importantly, all stays will be fully integrated into the Hilton Honors loyalty program, allowing members to earn and redeem points.
Chris Nassetta, Hilton’s President and CEO, shares, “Apartment Collection by Hilton represents the next chapter in Hilton’s growth story.” This brand caters to the increasing demand for apartment-style stays, while providing the consistency, reliability, and professional service often lacking in platforms like Airbnb. This is ensured through 24/7 on-site staff and standardized quality across all properties.
Source: Hilton Introduces Apartment Collection by Hilton