PepsiCo Cuts Prices on Popular Snack Brands by Up to 15% in Response to Consumer Demand
PepsiCo announced on February 3, 2026, that it will reduce prices on its popular snack brands including Lay’s, Doritos, Cheetos, and Tostitos by up to 15%. This move is a direct response to consumer complaints about affordability amid years of inflation.
The new suggested retail prices began rolling out across the United States this week, just ahead of the Super Bowl, traditionally one of the biggest snack-buying occasions of the year. PepsiCo Foods U.S. CEO Rachel Ferdinando stated that the company “spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain.”
The price cuts come after snack sales for PepsiCo in North America have been sluggish in recent quarters, with volume falling 1% in the company’s latest earnings report. According to industry analysts, retail prices for salty snacks across the industry have risen 38% since 2020, prompting many consumers to switch to cheaper store-brand alternatives or reduce snack purchases altogether.
This is not a temporary promotion—PepsiCo has emphasized this is a long-term commitment to making products more affordable. The products will remain the same size, quality, and taste, with no changes to packaging or quantities. In addition to the price cuts, the company is also releasing new trendier products including:
- Doritos with protein
- Fiber-filled popcorn
- Lay’s chips made with avocado and olive oils
Source: CBS News