Google Unveils AI-Powered “Auto Browse” Feature in Chrome Browser
On January 28, 2026, Google announced significant AI enhancements to its Chrome browser, introducing “auto browse”—a sophisticated AI feature designed to autonomously execute multi-step tasks across the web on behalf of users.
This innovative feature, built on Google’s cutting-edge Gemini 3 model, empowers AI Pro and Ultra subscribers in the United States to delegate complex browsing tasks to the AI. Tasks such as researching hotel and flight options, comparing products across multiple websites, filling out forms, and even adding items to shopping carts can now be handled by the AI assistant.
The AI assistant is conveniently located in a persistent side panel on the right side of the browser, allowing for efficient multitasking without disrupting primary work.
Auto browse can navigate to websites like Etsy or Redfin, filter results based on user criteria, and perform actions autonomously. It pauses for user confirmation before executing sensitive operations like purchases or social media posts. Google has also implemented stringent security measures, including a User Alignment Critic model that scrutinizes every proposed action and restricts access to passwords without explicit permission.
According to Chrome Vice President Parisa Tabriz, auto browse is designed to optimize tasks like vacation planning by taking care of the mundane research work. The update also includes integration with Google’s Universal Commerce Protocol, an open standard co-developed with Shopify, Etsy, Wayfair, and Target to facilitate seamless agentic commerce.
The new features are currently being rolled out to Chrome users on macOS, Windows, and Chromebook Plus devices.
Source: Google Official Blog