QVC Broadens Beauty and Wellness Range with K18 and Other Leading Brands
QVC, a pioneer in live social shopping, has recently announced a significant expansion of its Beauty and Wellness offerings for 2026. This move brings a host of innovative new brands to its platform, reinforcing QVC’s commitment to making premium beauty and wellness products more accessible to consumers nationwide.
One of the most eagerly awaited launches is K18, the biomimetic haircare brand renowned for its molecular repair technology. Suveen Sahib, CEO and Co-Founder of K18, explains, “As our hair changes with age, its biology changes too, it carries a lifetime of color, heat, stress, and time. Bringing K18 to QVC is about delivering solutions that last. Fewer steps, fewer products, and value that holds over time.”
Joining QVC’s lineup are other new brands such as Make Time Wellness, Karma, and Medicine Mama. The retailer is also expanding fan-favorite lines from:
- Dyson
- TATCHA
- Peter Thomas Roth
- Dr. Kellyann
- Ancient Nutrition
- 8Greens
- VitaHustle
- Pop Sonic
- Vitamix
Many of these are offered through QVC’s exclusive value bundles. “As we head into the new year, beauty—inside and out—and wellness remain major areas of focus for QVC,” says Rosalia Bucaro Polizzi, Chief Merchandising Officer.