Atlas Ocean Voyages Reveals Enhanced Brand Identity
Atlas Ocean Voyages unveiled a striking evolution of its brand identity on January 14, 2026. This transformation mirrors the sophisticated, elegant, and intimate experience travelers encounter aboard its modern fleet of expedition yachts: World Navigator, World Traveller, and World Voyager.
The luxury expedition cruise line’s reimagined brand expression positions Atlas as the ultimate choice for travelers seeking boutique luxury expeditions. The fresh contemporary design incorporates an updated logo, refined color palette, and superior photography that articulate the sophistication and intimacy of the Atlas experience. The logo retains the overlapping ‘A’ and ‘V’ shapes but now showcases updated typography and visual elements.
“Our objective was to ensure that every touchpoint, from our visual and verbal identity to our marketing and media messaging, accurately mirrors the experience our guests enjoy aboard our yachts,” stated James A. Rodriguez, President and CEO of Atlas Ocean Voyages. The company boasts an exceptionally high return-guest ratio in a relatively short period, a strong testament to both brand loyalty and sustainable financial growth.
The new brand positioning, “Boutique hospitality transforms expeditions into an experience fostering deeper connections,” was crafted by the New York-based creative studio Astronaut Monastery. Atlas Ocean Voyages’ fleet accommodates fewer than 200 guests per vessel, offering year-round itineraries to both warm and cold-water regions including:
- Antarctica
- The Caribbean
- Europe
- The Canadian Arctic
Source: PR Newswire