Estée Lauder Appoints ‘Twisters’ Star Daisy Edgar-Jones as Global Brand Ambassador
On January 8, 2026, Estée Lauder proudly revealed that they have enlisted the talents of acclaimed British actress Daisy Edgar-Jones as their latest Global Brand Ambassador. Best known for her roles in ‘Normal People’ and ‘Twisters’, Edgar-Jones will be the face of Estée Lauder’s skincare, makeup, and fragrance lines. Her inaugural campaign is set to make its debut on February 2, 2026, gracing print, digital, and in-store platforms.
Justin Boxford, Global Brand President of Estée Lauder, expressed his excitement about the partnership: “Daisy is undoubtedly the breakout star of her generation. Her aspirational yet approachable persona, coupled with her youthful spirit and innate sense of style, will undoubtedly inspire consumers across generations.” Edgar-Jones joins an illustrious lineup of global talent at Estée Lauder, including Ana de Armas, Karlie Kloss, Imaan Hammam, and Yang Mi.
Edgar-Jones shared her enthusiasm for the partnership, stating: “I have always admired how Estée Lauder celebrates confidence and individuality in women. The legacy, elegance, and strength of the brand is incredibly inspiring.” Edgar-Jones has earned widespread acclaim for her role in the Emmy-nominated series ‘Normal People’ and recently starred in the 2024 blockbuster ‘Twisters’ alongside Glen Powell.
Source: Estée Lauder Press Release