Nationwide Launch of Dermatologist-Designed Skincare Brand, REMEDY, at Target
On December 28, 2024, REMEDY, the skincare brand created by board-certified dermatologist Dr. Muneeb Shah, launched nationwide at all Target stores across the United States. Dr. Shah, renowned for his evidence-based education and trusted by over 20 million people globally, is challenging the traditional beauty marketing with accessible, dermatologist-designed solutions.
This launch signifies more than just a retail expansion—it represents a direct challenge to the confusing ingredient jargon and inflated costs that have long defined the beauty industry. REMEDY’s mission is to make real dermatological expertise accessible without the markups or complex 10-step routines. The brand will launch with a complete range of daily essentials and targeted treatments, including:
- A Target-exclusive Morning Protocol Bundle priced at just $19.99 featuring:
- Daily Defense Serum
- Cream-to-Foam Cleanser
- Rich Cream Moisturizer
Contrary to typical beauty expansion models where prices climb with national retail exposure, REMEDY is actually lowering the price of several products, thanks to Target’s scale and margin structure. When Dr. Shah polled his audience of 22 million followers, Target emerged as the clear retailer of choice, showing that even this retail launch was built directly from patient needs. Products will be showcased on dedicated REMEDY-branded endcaps rolling out across all Target locations nationwide.
Source: Reformer