New Tourism Strategy: Rome to Charge €2 for Trevi Fountain Access from February
Rome is set to implement a new tourism management strategy, introducing a €2 ($2.35) entry fee for close-up access to the iconic Trevi Fountain. This change will take effect from February 1, 2026. The measure was announced by Rome Mayor Roberto Gualtieri on December 19, 2025, as part of the city’s ongoing efforts to combat overtourism and protect this historic landmark.
The fee will apply to tourists who wish to access the stone steps surrounding the fountain’s basin during prime-time hours (9 a.m. to 9 p.m.). However, the surrounding piazza offering distant views will remain free. Rome residents will be exempt from the charge. The city expects to generate approximately €6.5 million annually from this initiative.
In 2025, the Trevi Fountain attracted around 9 million visitors, with some days seeing as many as 70,000 visitors. Over the past year, the city has been testing a crowd control system, implementing lines and entrance-exit pathways to manage visitor flow. The positive results from this trial led to the decision to make the system permanent and introduce the fee.
Rome joins other European cities like Venice and Florence in implementing tourist fees to manage overtourism. The revenue will be used to support the ongoing preservation and maintenance of the 18th-century Baroque masterpiece, which requires constant upkeep due to heavy foot traffic.
Source: CBS News