New Tourist Management Strategy: €2 Entry Fee for Close-Up Access to Trevi Fountain
The iconic Trevi Fountain in Rome is set to implement a new tourist management strategy. Starting from February 1, 2026, a €2 ($2.35) entry fee will be introduced for visitors seeking close-up access to the Baroque masterpiece.
Mayor Roberto Gualtieri announced on December 19 that the fee will be applicable during daylight hours, from 9 a.m. to 9 p.m., for non-residents. However, Rome’s citizens will continue to enjoy free access. The surrounding piazza will remain open and free for those who wish to view the fountain from a distance. The city anticipates that this measure will generate approximately €6.5 million annually, while also improving crowd management at this heavily visited landmark.
The decision follows a successful year-long experiment with crowd control measures. According to city data, the fountain area welcomed approximately 9 million tourists in 2025, with some days witnessing up to 70,000 visitors. The new permanent system aims to create a more organized experience while addressing the overtourism challenges faced by many European cities.
Furthermore, five other lesser-known Roman sites will also begin charging entry fees. The prices are set at €5 per visitor.
Source: CBS News