NAD+ Technology Fuels the Surge in Longevity Skincare Market
The beauty industry is entering a new era focused on cellular longevity, with NAD+ (nicotinamide adenine dinucleotide) emerging as the breakthrough ingredient of 2025. According to recent industry reports from data platform Spate, searches for “NAD” increased by an astounding 428% year-over-year, reaching approximately 3.1 million monthly searches across Google, Instagram, and TikTok.
NAD+ is a naturally occurring co-enzyme that diminishes as we age, and the supplement and skincare category supporting NAD+ levels has captured consumer attention. This trend was recently validated when Aramore, a science-backed skin longevity brand, won “Best Breakthrough Wellness Startup” in the 2025 Glossy Awards, recognized alongside major brands like Rhode and CeraVe for its proprietary NAD+ boosting technology.
The longevity movement extends beyond NAD+, with resveratrol searches jumping 10.5% to reach 407,000 monthly queries. Industry analysts predict this focus on cellular health and longevity will continue to reshape product development, with consumers prioritizing treatments that deliver long-term skin health rather than temporary cosmetic fixes.
The longevity products market, spanning preventive healthcare, biotechnology, and anti-aging therapies, reached $21.29 billion in 2024 and is projected to grow at 10.37% annually through 2035.
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