Supergoop! Appoints Former Amazon Beauty Chief, Melis del Rey, as New CEO
Sunscreen brand Supergoop! has welcomed Melis del Rey as its new CEO and Board Director, effective from December 8, 2024. The former Amazon U.S. Health and Beauty general manager is celebrated for her instrumental role in transforming Amazon into a major prestige beauty destination, successfully attracting high-profile brands such as L’Oréal Luxe and Clinique to the platform.
Del Rey brings with her over two decades of experience in global beauty and consumer products, including leadership roles at Procter & Gamble. She steps into the shoes of Gregory Polcer, who held the position of interim CEO since May 2024.
“Supergoop is one of those rare brands that defines a category rather than simply participating in it,” expressed del Rey, who has ambitious plans to expand the brand’s impact on a global scale.
Edgar Huber, Chairman of the Board, lauded del Rey as “a dynamic and visionary leader with a proven track record of building global brands.” The appointment signifies a significant leadership transition for the SPF-focused brand, which was founded in 2005 and has been under the ownership of Blackstone since 2021.
Source: wwd.com