Look Fantastic’s AI-Powered Foundation Finder Celebrates Success with Over 426K Visits
Online cosmetics retailer, Look Fantastic, is celebrating the one-year anniversary of its AI-powered Foundation Finder tool. This innovative technology has garnered significant attention, with over 426,000 visits and nearly 20,000 orders since its launch, highlighting the increasing demand for personalized digital beauty solutions.
The Foundation Finder uses artificial intelligence to recommend the perfect shade matches by analyzing over 3,400 foundation samples. These samples come from premium brands such as L’Oréal, Lancôme, YSL, Armani, IT Cosmetics, and NARS. The tool utilizes in-house color algorithms and data from THG Beauty’s laboratory equipment to match customers with their ideal foundation products.
Look Fantastic’s AI-Powered Foundation Finder Tool
Lucy Gorman, Chief Executive of THG Beauty, spoke about the company’s commitment to replicating the in-store foundation matching experience online. “The success of the Foundation Finder attests to the power of innovation in enhancing the customer experience,” she stated.
The tool addresses one of the biggest challenges beauty consumers face when shopping for foundation products online. It provides personalized recommendations that would traditionally require an in-person consultation. This breakthrough technology is a significant advancement in the digitalization of beauty retail. It offers consumers confidence in their online purchases, reduces product returns, and improves customer satisfaction.
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