CeraVe Dives into Hair Care: Introducing Dermatologist-Endorsed Scalp and Hair Treatments
November 2024 – Renowned skincare brand CeraVe marks its debut in the hair care sector with the introduction of its premier scalp and hair treatment collection. This exclusive line is available at Walmart stores and online.
The fresh collection boasts of Anti-Dandruff and Gentle Hydrating shampoos and conditioners. Each product is infused with the brand’s signature trio of essential ceramides (EOP, NP, and AP) that have earned their skincare products a favored spot among dermatologists. The line is a result of a collaboration with L’Oréal’s hair expertise and rigorous testing on over 450 diverse scalps. The products aim to address the root cause of dandruff – ceramide deficiency – while preserving the scalp barrier.
“Having worked closely with the CeraVe hair-care team from the very start, I have witnessed the remarkable efficacy and results this line delivers,”
– New York dermatologist Doris Day, MD
The Anti-Dandruff formula incorporates 1% pyrithione zinc and asserts to eliminate up to 100% of visible flakes when used regularly as a system. In line with CeraVe’s commitment to affordability, all products are priced under $10.
Source: TODAY.com