Alexa Chung: The New Face of Lisa Eldridge Beauty
Lisa Eldridge Beauty has stirred the industry by naming British model and TV host, Alexa Chung, as its inaugural brand ambassador. The news broke on Instagram on October 23, 2025, accompanied by a charming video of founder and celebrity makeup artist Lisa Eldridge applying makeup on Chung and hinting at an upcoming product.
This partnership symbolizes a harmonious blend of personalities and aesthetics. Eldridge couldn’t contain her excitement about collaborating with Chung, whom she referred to as “a friend and the perfect embodiment of the brand’s effortless, modern take on beauty.” The video beautifully captured the natural chemistry between these two beauty mavens, hinting at promising future collaborations.
Alexa Chung is no stranger to the role of a beauty ambassador, having previously led Code8 Beauty’s Beauty Decoded campaign in 2020. Although the specifics of Chung’s role are yet to be revealed, this alliance underscores Lisa Eldridge Beauty’s dedication to authentic, personality-driven marketing that resonates with contemporary beauty consumers.
The appointment aligns with Lisa Eldridge Beauty’s ongoing efforts to solidify its reputation for sophisticated, editor-approved beauty products that prioritize natural enhancement over dramatic transformation.
Source: View the Vibe