Unprecedented Growth in Minimally Invasive Beauty Treatments: 28.5M Procedures in 2024
The plastic surgery and aesthetics industry is witnessing a remarkable surge in minimally invasive treatments. In 2024 alone, over 28.5 million minimally invasive procedures were performed, accounting for a whopping 83% of all aesthetic procedures, as per recent industry data.
“This generation is growing up with a greater awareness of what is possible when it comes to aesthetic treatments, thanks to the normalization online,” states Dr. Tatum from the American Academy of Facial Plastic and Reconstructive Surgery. The most sought-after minimally invasive treatments include:
- Neurotoxins
- Fillers
- Topical treatments like microneedling and chemical peels
The trend towards natural-looking results is fueling the demand for “prejuvenation” treatments among younger patients in their 20s and early 30s. These individuals are investing in preventative care rather than corrective procedures. Advanced technologies such as radiofrequency microneedling and ultrasound treatments are gaining traction for their ability to stimulate collagen production with minimal downtime. This trend reflects patients’ preference for subtle enhancements over dramatic transformations.