Record-Breaking $44B Middle East Beauty Market as Sephoria Returns to Dubai
The Middle Eastern beauty market hit a staggering $44 billion in 2024, boasting an 18% growth rate that significantly outpaced the global beauty market’s 7% growth. This data, courtesy of Euromonitor International, aligns with Sephora’s announcement of the return of its flagship beauty festival, Sephoria, to Dubai from November 20-23, 2025, at Expo City’s Al Wasl Plaza.
With a projected 16% compound annual growth rate through 2029, the region’s growth is fueled by a predominantly young population under 35 years old and an escalating consumer appetite for premium beauty products. The Sephora flagship in Dubai Mall has earned recognition as one of the most productive retail locations worldwide, highlighting the region’s exceptional consumer demand.
Sephoria 2025 promises an immersive beauty experience, transforming the landmark venue into a celebration of the region’s emergence as a global beauty powerhouse. The event will feature:
- Expert speakers from brands such as Hourglass, SAIE, ELF, ILIA, and The Inkey List
- Product showcases from Drunk Elephant, Gisou, Elemis, Sunday Riley, Gucci, Laura Mercier, Bobbi Brown, and Fenty Beauty
Source: https://wwd.com/beauty-industry-news/beauty-features/beautyworld-middle-east-2025-1238340935/