Choice Hotels Bolsters French Presence with Addition of 50 New Properties
Choice Hotels International has unveiled a significant European expansion, incorporating 50 new properties, which equates to more than 4,800 rooms, across France. This bold move is set to nearly double the company’s footprint in the country, escalating the number of franchised hotels from 57 to 107. This positions Choice as a formidable contender in Europe’s largest hotel franchise market.
The newly added properties will enhance the Quality Suites brand and supplement Choice Hotels’ existing portfolio of Clarion, Quality, Comfort, and Ascend Hotel Collection properties scattered throughout France. This expansion mirrors the escalating confidence in France’s tourism resurgence and the growing demand for mid-scale accommodations in key French markets.
This strategic move is timed perfectly with the robust rebound of international tourism. France, being one of the top-earning destinations worldwide, is projected to show robust growth in visitor receipts through 2024.
Source: Breaking Travel News