Introducing a Groundbreaking Ergonomic Beauty Brand for Arthritis Sufferers
The beauty industry is taking a significant step towards inclusivity with the introduction of a pioneering ergonomic beauty brand. This brand is the first to receive the Arthritis Foundation Ease of Use certification. It was founded by Aerin Glazer, a 21-year-old entrepreneur who has personal experience with psoriatic arthritis. The brand aims to address the unique challenges faced by consumers with arthritis, chronic pain, or shaky hands.
The brand’s flagship product is an innovative ergonomic lip liner. It features a patented, grippy handle for comfortable, controlled application. The lip liner is available in six versatile shades, offering high-performance color while remaining gentle and nourishing for the lips. “Growing up with psoriatic arthritis, I’ve personally struggled with makeup products that require precision due to shaky hands,” shares founder Glazer.
In other news, content creator Arshia Moorjani has launched Meri Stori. This brand honors her South Asian heritage through inclusive, high-performance color cosmetics. The brand made its debut this month with lipsticks in four shades and lip liners, already generating a 4,200-person waitlist. The Soft Swipe lipstick offers a buttery satin finish and feels weightless on the lips, designed for effortless application.
Source: https://www.newbeauty.com/best-new-beauty-products-october-2025/