Revival of Skinimalism: Beauty Report Indicates 55% Increase in Body Treatments
The recently published 2024 Skintuition Report by BeautyHealth unveils significant changes in consumer beauty preferences. There has been a global surge of 55% in treatments for the neck and décolleté compared to the previous year. This comprehensive report indicates a shift from conspicuous augmentation trends towards a more “skin health-first” approach.
The report emphasizes the triumph of Hydrafacial’s Hydralock HA Booster. This product is clinically proven to triple hydration after a single treatment, making it the most successful Hydrafacial branded booster launch so far. Furthermore, Perk Lip Treatments experienced an 8% rise, mirroring the trend towards natural, non-invasive lip enhancements via hydration.
BeautyHealth CEO Marla Beck shared her insights: “In 2024, the boundary between the beauty shelf and the treatment room continued to blur. Consumers are increasingly opting for in-office treatments that deliver clinically proven results.” The report pinpoints five key trends for 2025, which include the “medicalization of beauty” and the emergence of “skintellectual consumers”. These consumers are becoming more educated about skincare ingredients and treatments.
For more details, visit the source: https://investors.hydrafacial.com/news-releases/news-release-details/beautyhealth-releases-2024-skintuition-report
Key Trends for 2025:
- Medicalization of Beauty
- Rise of Skintellectual Consumers