Amazon’s Holiday Beauty Event: Unleash the Beauty with Up to 50% Savings

Amazon’s fifth annual Holiday Beauty Event is now live, offering customers up to 40% off on thousands of curated deals from both premium and everyday beauty brands. This event will run through November 2, 2025.

The two-week shopping extravaganza features 48-hour flash category deals with rotating themes. The themes include:

  • Makeup (up to 50% off today and tomorrow)
  • Hair care
  • Health & wellness
  • Personal care
  • Fragrance
  • Skincare
  • Men’s grooming

Featured brands include Charlotte Tilbury, tarte, Dyson, Milk Makeup, Laura Mercier, Clinique, LANEIGE, and Sol de Janeiro.

Amazon Beauty customers can enjoy additional perks including an extra 10% discount when tuning into Amazon Live streams daily at 9 a.m., 12 p.m., and 3 p.m. ET. Prime members benefit from fast, free shipping, while Prime for Young Adults members receive 10% bonus cash back during the first week (October 20-27).

The event reflects the booming beauty market, with the sector projected to exceed $100 billion in U.S. sales by 2025 according to Euromonitor. This positions Amazon as a major player in the competitive holiday beauty shopping season.

Source: About Amazon

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