Kim Kardashian Announces Skims Beauty Debut Following SKKN Shutdown
Kim Kardashian has officially announced the launch of Skims Beauty during her appearance on the ‘Call Her Daddy’ podcast. This comes just months after the closure of her previous beauty brand, SKKN by Kim, in June 2025. The reality star and entrepreneur confirmed that the new beauty line will operate under her $4 billion shapewear empire, marking a significant consolidation of her business ventures.
Kardashian revealed that Skims Beauty will reintroduce the most popular products from her previous KKW Beauty line. This includes the iconic lip liners that propelled her original beauty brand to global fame. “We’re bringing back what works, and we’re doing it big, in a spectacular way,” Kardashian stated during the interview. She also hinted at major launches in both the fragrance and makeup categories.
The closure of SKKN by Kim, after just three years, was part of a strategic consolidation. This came after beauty industry giant Coty reported a $71.1 million loss from its stake in the brand. Industry insiders suggest that Skims Beauty could launch as early as 2026. This positions Kardashian for another attempt at beauty industry domination under her most successful brand umbrella.
Source: https://en.xmag.live/kim-kardashian-revives-her-iconic-beauty-line-under-the-skims-brand/