Brand Revolution and Fluid Branding Merger: A New Era in Global Marketing
Two major players in the marketing and promotional products industry, Texas-based Brand Revolution (formerly Haute) and Fluid Branding, have successfully completed a transformative merger. This union has given birth to a global marketing services powerhouse, boasting a team of 200 employees spread across EMEA, North America, Latin America, and the Asia-Pacific regions.
The reins of the newly formed entity are in the hands of CEO Alisa Walsh Haynes from the former Haute company. The leadership team is a blend of executives from both organizations. Brand Revolution has a reputation for serving Fortune 500 clients through comprehensive in-house capabilities, delivering streamlined, cost-efficient, and high-impact marketing campaigns.
The merger synergizes Brand Revolution’s robust North American presence with Fluid Branding’s established European operations. Fluid Branding has offices in Dublin, Malta, Amsterdam, and Dubai. It’s worth noting that Fluid Branding was the first UK promotional products company to achieve B Corporation certification, reflecting their commitment to high social and environmental performance standards.
The combined company is strategically positioned to leverage cutting-edge technology through both in-person and online storefronts, serving premium clients on a global scale.
Source: https://www.specialevents.com/event-business-operations/industry-news-for-october-18-2024