Italy’s Tourism Surge: Projected €60B Revenue as Rome Prepares for 2025 WTTC Summit
Italy’s tourism sector is witnessing an unprecedented boom, with international visitor spending projected to eclipse €60 billion in 2025. This marks a historic milestone for the country. The World Travel & Tourism Council (WTTC) has confirmed that Italy’s post-pandemic recovery has evolved into a full-blown tourism explosion.
The forthcoming WTTC Global Summit in Rome, scheduled for September 28-30, 2025, at the Auditorium Parco della Musica, signifies a pivotal moment for the industry. This summit will unite leaders, ministers, and innovators from around the world to shape the future of travel and tourism.
Italy’s tourism economy is expected to contribute €237.4 billion, or nearly 11% of GDP, underscoring its crucial role in national prosperity. The Italian Ministry of Tourism, established in 2021, continues to drive sustainable transformation through strategic initiatives that emphasize environmental responsibility and innovation.
Source: Travel and Tour World