Unprecedented Travel Surge During China’s Golden Week 2025
China’s Golden Week 2025 is sparking an unprecedented surge in outbound travel. Accommodation bookings are witnessing a three-digit growth year-on-year, as per the data from Trip.com Group. This holiday period coincides with the Mid-Autumn Festival, providing travelers with an average eight-day break, which can extend up to 12 days with additional leave.
Japan and South Korea continue to be the preferred destinations for Chinese travelers, with air ticket sales to these countries skyrocketing. However, emerging destinations are also witnessing remarkable growth. The list of fastest-growing destinations includes:
- Cebu (Philippines)
- Phu Quoc (Vietnam)
- Okinawa (Japan)
- Jeju Island (South Korea)
- Nha Trang (Vietnam)
- Perth (Australia)
In Europe, the German city of Düsseldorf leads the pack with a 188% year-on-year spike, attracting visitors with its vibrant beer culture and fashion scene. Other top European destinations showing impressive growth include:
- Copenhagen
- Edinburgh
- Geneva
- Brussels
- Oslo
- Barcelona
- Rome
- Nice
Notably, travelers are booking earlier and seeking more value. Hostel reservations have jumped by 240% as Gen Z travelers are reshaping accommodation preferences.
