Glossier Unveils Innovative Cloud Paint Plush Blush Collection
Glossier, a pioneer in the beauty industry, has reimagined its popular Cloud Paint blushes with the introduction of the groundbreaking Cloud Paint Plush Blush collection. This new line features a unique powder format, offering a pillow-soft texture that provides a soft matte flush. This buildable product signifies a significant expansion of Glossier’s iconic blush range.
The Cloud Paint Plush Blush collection boasts a total of 10 shades. This includes six brand new colors and four fan-favorite shades from the original liquid Cloud Paint range. This strategic launch caters to existing customers with familiar colors in a new format, while also attracting new consumers who prefer powder formulations.
The powder format caters to consumer demand for longer-lasting, travel-friendly blush options. It retains Glossier’s signature natural, skin-like finish. The buildable formula allows users to create everything from a subtle flush to a more dramatic pop of color.
Glossier, founded by Emily Weiss, continues to push boundaries in the ‘no-makeup makeup’ category that has defined the brand since its inception. The Cloud Paint line has been one of the company’s most successful products, making this format extension a highly anticipated launch.
The Cloud Paint Plush Blush collection was launched on September 9, 2025, and is exclusively available through Glossier’s website and retail locations.
Source: The Zoe Report