Sweaty Betty Expands into Beauty with Exclusive Wellness Collection at Boots
Renowned UK activewear brand, Sweaty Betty, has made its official foray into the beauty industry. The brand has launched its inaugural Beauty & Wellness Collection, available exclusively at Boots stores and online throughout the UK. This collection, developed in collaboration with SLG Brands, signifies a major brand expansion for the fitness-centric label, which has been empowering women with premium activewear since 1998.
The collection is thoughtfully divided into four distinct edits: Keep It Chill, After Class, Clean Start, and Sweat Reset. Each edit targets a unique moment in an active woman’s day. The product range includes body and hair mists, body polish, exfoliator, and body lotion, all crafted to enhance post-workout rituals, at-home self-care routines, and wellness moments on-the-go.
A key highlight of the range is its signature fragrance, a soothing blend of white jasmine, creamy vanilla, and soft woods. This fragrance was created using the AromaWellness Relax technology, a method scientifically proven to foster relaxation.
“At Sweaty Betty, we’ve always believed that wellbeing extends beyond movement,” stated Helen Harding, Chief Product Officer at Sweaty Betty. The collection aims to build on the brand’s fitness and wellbeing credentials, responding to the increasing consumer demand for active beauty and holistic self-care products.
Source: TheIndustry.beauty – Sweaty Betty Moves Into Beauty With Boots-Exclusive Gifting Range