Lush Cosmetics Appoints NYC Esthetician Amity Murray as First Skincare Ambassador
Lush Cosmetics, renowned for its fresh, handmade beauty products, has embarked on a groundbreaking partnership. The brand has appointed holistic esthetician Amity Murray, based in New York City and popularly known in the industry as “Magic Hands”, as its inaugural Skincare Ambassador. This announcement, made on September 1, 2026, signifies a major strategic shift for the brand as it intensifies its commitment to expert-led skin health education.
Amity Murray, a full-time esthetician and consultant based in New York, brings a gentle, holistic philosophy to skincare that aligns seamlessly with Lush’s own approach. The brand and its new ambassador are united in their commitment to skincare routines that prioritize nourishing the skin barrier with fresh ingredients and minimal synthetic preservatives. This partnership will enable Murray to extend her expert guidance to a broader global audience, developing educational content and resources for Lush’s community across its 900+ stores in over 50 countries.
This strategic move highlights a growing trend in the beauty industry. More and more brands are turning to certified skin professionals instead of traditional celebrities to establish trust and authentic authority with consumers. For Lush, a company that has consistently advocated for ethical beauty and campaigned against animal testing, the appointment of a respected esthetician as its skincare figurehead feels like a fitting and powerful progression.
Source: PRNewswire – Lush Cosmetics Enlists Amity Murray as Brand’s First Skincare Ambassador