Unveiling the Future at Apple’s ‘Surprise & Shine’ Event: Foldable iPhone & CEO Succession
Today, September 9, 2026, marks a pivotal moment in Apple’s history as the tech giant hosts one of its most eagerly awaited product events at 10 a.m. PT from Apple Park. The spotlight is not only on the innovative products but also on a significant leadership transition.
For the first time in over a decade, it is not Tim Cook who will be stepping onto the virtual stage. Cook officially stepped down as CEO on September 1, transitioning to the role of Apple’s Executive Chairman. The reins have now been handed over to John Ternus, Apple’s former Senior Vice President of Hardware Engineering.
The event, aptly titled “Surprise and Shine,” is set to make history with the introduction of groundbreaking products. Rumors are rife about the debut of Apple’s first-ever foldable iPhone — potentially named the iPhone Ultra. This revolutionary device is expected to feature a 5.5-inch outer display and a 7.6-inch inner screen that unfolds into a tablet-like format.
But that’s not all. Apple is also expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, the new Apple Watch Series 12, Apple Watch Ultra 4, and updated AirPods 5. Pre-orders are expected to commence on Saturday, September 12, with devices shipping around September 19. Additionally, the release dates for iOS 27 and watchOS 27 are also anticipated to be announced.
Source: MacRumors – Apple’s September 9 Event Preview