Dollar Shave Club Acquires Truly Beauty: A Strategic Leap into Women’s Body Care
Dollar Shave Club (DSC), renowned for revolutionizing men’s grooming, has embarked on a new journey with its first-ever acquisition of Truly Beauty. This Los Angeles-based Gen Z body care brand has been making waves in the industry. The acquisition, announced on September 1, 2026, signifies a strategic expansion for Dollar Shave Club, transitioning from a men’s shaving company to a comprehensive, dual-gender personal care platform.
Truly Beauty, established in 2015 by Maxx Appelman, has garnered a dedicated following with its clean, plant-based, and ethically sourced product range. With approximately 80 products across various categories such as shaving, body care, skincare, hair care, and fragrance, the brand has become a sensation. Its viral body scrubs, oils, and ‘body potions’ have been a hit, and its bold social media presence and robust TikTok Shop engine have further solidified its popularity.
The financial details of the acquisition remain undisclosed. Both brands will maintain their unique identities, but backend operations — encompassing supply chain, inventory management, and marketing — will be integrated. Larry Bodner, CEO of Dollar Shave Club, highlighted that this merger fosters a high-velocity innovation model, powered by AI-driven inventory planning and Truly’s agile marketing capabilities.
This acquisition aligns perfectly with Dollar Shave Club’s spring 2026 launch of its women’s shaving line, which sold out within the first month. The combined portfolio aims to cater to diverse consumer needs across various value tiers, ranging from Dollar Shave Club’s affordable pricing to Truly’s mass-premium positioning.
Source: PR Newswire — Dollar Shave Club Announces Acquisition of Truly Beauty