Ulta Beauty’s 21 Days of Beauty Event: Enjoy 50% Off on Top Brands Today
Attention, beauty enthusiasts! The much-awaited annual savings event, Ulta Beauty’s 21+ Days of Beauty fall sale, is now live. From August 28 to September 17, 2026, shoppers can enjoy 50% off daily deals on a wide range of products including makeup, skincare, hair care, and beauty tools. This semi-annual event, happening only in March and September, is one of the most anticipated beauty shopping moments of the year.
Today, Thursday, September 3rd, features half-price deals on popular brands such as Coach, Buxom, Urban Decay, DP Hue, and Drunk Elephant. In addition, the sale also showcases Weekly Beauty Steals — seven-day deals on cult favorites like Peach & Lily’s Glass Skin Ginseng Collagen Mask and Moroccanoil Travel Sets.
With over 250 daily deals available in-store, online, or via the Ulta app, shoppers have a plethora of options. Diamond and Platinum Ulta Beauty Rewards members can enjoy free standard shipping when a Beauty Steal item is added to their cart. Moreover, Rewards members also get to unlock bonus points and exclusive early access perks throughout the event. With major brands like Rare Beauty, Charlotte Tilbury, Fenty Beauty, and more still to come on the calendar, beauty fans are advised not to wait.
Source: ABC News / Good Morning America — Ulta’s 21 Days of Beauty Event 2026