KAYALI Diversifies into Body Care with the Launch of Its Delectable New Yum Lip & Body Collection
Fragrance powerhouse KAYALI, the brainchild of beauty mogul Mona Kattan, has made its first foray beyond the perfume bottle with the introduction of the Yum Lip & Body Collection. This exciting new range is now available for purchase on KAYALI.com and at Sephora.
The collection, comprising four items, brings a fresh twist to two of KAYALI’s most popular and top-selling gourmand fragrances — Yum Boujee Marshmallow | 81 and Yum Pistachio Gelato | 33. The range includes a luxurious Silk Soufflé Body Cream ($48) that offers up to 24 hours of hydration, and a nourishing Cashmere Kiss Lip Balm ($24) that ensures up to eight hours of moisture. The idea encourages fans to “Layer With Love” from top to bottom, extending the fragrance experience beyond the final spritz.
The launch is perfectly timed, as body care sales have seen a 16% increase during the first half of 2026, according to Circana. Meanwhile, the growth in prestige fragrance has slowed to 6%. KAYALI also holds the distinction of being Sephora’s top fragrance brand in the U.S. by earned media value, generating over $231 million in EMV in the 12 months ending May 2026, as per data from CreatorIQ.
In honor of the launch, KAYALI plans to visit five U.S. college campuses this fall in collaboration with Sephora. The tour includes stops at Spelman College and Alabama A&M University, where immersive “Kayali Café” activation events will be held, featuring beverages inspired by the new fragrances.
Source: WWD – Kayali Is Launching a Body and Lip Care Collection