Target Unveils Beauty Studio in Over 600 Stores Nationwide on September 10
Target is set to revolutionize the beauty retail landscape with the introduction of the Target Beauty Studio. This innovative in-store and online beauty hub will make its debut on September 10, 2026, in over 600 U.S. stores and on Target.com.
The Beauty Studio will showcase an expertly curated collection of more than 1,600 products from 90 high-end, emerging, and international brands. Over two-thirds of these brands will be making their first appearance at Target. The product range covers skincare, makeup, haircare, fragrance, bath and body, nails, and suncare, with a particular focus on K-beauty and premium skincare. Featured brands include Sunday Riley, First Aid Beauty, Clearstem, Bondi Boost, Tula Skincare, and Ariana Grande’s beauty line.
In-store, customers will be greeted by dedicated Beauty Advisors in signature uniforms, ready to provide personalized product advice. A dynamic center table will spotlight rotating features such as “Editors’ Picks” and “Most Loved.” Exclusive offers tied to the new experience will be available to Target Circle members.
This launch marks a strategic shift for Target as it concludes its five-year partnership with Ulta Beauty, which ended in August 2026. Target is now positioning itself with a fully proprietary beauty strategy aimed at driving growth. A grand in-store celebration is scheduled for September 26, 2026, from noon to 4 p.m. local time, with exclusive Target Circle bonuses for the first 100 guests at most locations.
Source: Target Corporation – Official Press Release