Target Beauty Studio: Prestige Beauty Market Revolution with 1,600 Products in 600+ Stores
Target is set to revolutionize the prestige beauty market with the launch of Target Beauty Studio. The grand debut is scheduled for September 10, 2026, and will be featured in over 600 U.S. stores and on Target.com. The new specialty beauty concept will showcase an expertly curated assortment of more than 1,600 products from 90 prestige, emerging, and global brands, with over two-thirds of these brands being entirely new to Target’s shelves.
The reimagined in-store experience will include dedicated Beauty Advisors in signature uniforms, interactive product testing stations, and rotating editorial features such as “Editors’ Picks” and “Most Loved”. Exclusive Target Circle loyalty rewards will also be a part of this experience. The product assortment will span skincare, makeup, haircare, fragrance, bath and body, nail care, and K-beauty favorites from brands including Sunday Riley, Tula Skincare, First Aid Beauty, Kaja, and even Ariana Grande’s beauty line.
“When guests shop for beauty, they want to pick up their standbys while also exploring what’s new and trending, and Target Beauty Studio is designed with that mix in mind,” said Amanda Nusz, Senior VP of Merchandising, Essentials and Beauty at Target.
To celebrate the launch, Target is hosting an in-store event on September 26, 2026, from noon to 4 p.m. local time. Exclusive bonuses will be available for the first 100 guests at most locations. This launch comes shortly after Target’s partnership with Ulta Beauty came to an end, signaling a bold new independent chapter for beauty at the retail giant.
📌 Source: Target Corporation Official Press Release – August 26, 2026