Introducing MERIT’s Game-Changing Clean Volume Volumizing Tubing Mascara
Minimalist clean beauty brand MERIT has answered the prayers of lash lovers everywhere with the launch of its debut Clean Volume Volumizing Tubing Mascara. Beauty editors are already hailing it as a game-changer in the industry.
The highly anticipated product expands MERIT’s eye range to four tubing mascara variants. The Clean Volume variant is now available in both black and brown, adding to its existing Clean Lash lineup.
What Makes Clean Volume Stand Out?
This mascara stands out due to its innovative Japanese-lab-developed tubing formula. It uses lightweight film-forming polymers to wrap each lash in a tiny “tube”. This builds volume and definition without heaviness or clumping.
The precision “petite precision brush” is engineered to reach even the finest, shortest lashes from root to tip. This delivers a wide-awake, lifted effect. The formula also incorporates nourishing ingredients including shea butter and plant waxes.
Resistant Yet Gentle
In true tubing fashion, Clean Volume is designed to resist smudging, sweat, and summer humidity all day. Yet, it rinses away effortlessly with warm water, making it ideal for sensitive eyes.
Marie Claire’s Senior Beauty Editor gave it a glowing 10 out of 10 in an early review. She praised its ability to volumize without the typical tubing trade-off of sacrificed curl.
Launch Celebration
MERIT is celebrating the launch with a pop-up event. This includes personalized shade-matching services, complimentary goodie bags, and a deluxe mascara sample. The sample comes alongside their cult-favorite Great Skin Serum.
Source: NewBeauty — Best New Beauty Products July 2026