July 2026: A Monumental Month for Beauty Aficionados with MERIT’s Debut Tubing Mascara
July 2026 is shaping up to be a landmark month for beauty lovers, with two of the most buzzed-about product launches hitting shelves this week. Minimalist makeup darling MERIT Beauty has officially entered the tubing mascara market with its new Clean Volume Volumizing Tubing Mascara — and early reviews are calling it a game-changer.
Developed in partnership with a cutting-edge Japanese laboratory, the mascara’s innovative tubing formula uses lightweight film-formers, shea butter, and plant waxes to coat lashes, delivering buildable volume and definition without clumping or smudging. Available in both black and brown, the mascara features a petite precision brush designed to reach even the finest lashes from root to tip. In true MERIT fashion, the formula resists sweat and humidity all day, yet rinses off effortlessly with warm water. With this launch, MERIT now offers four tubing mascara variants in its lineup.
Meanwhile, skincare heavyweight Aveeno is making waves with its very first Vitamin C serum — a major milestone for a brand known for its gentle, dermatologist-recommended formulas.
- Rounding out July’s standout launches are barrier-repair moisturizers from Cocokind and Youth to the People.
- Also making its debut is a new anti-aging bakuchiol night cream from Sunday Riley ($68).
- And lastly, a L’Oréal Revitalift 5% Hyaluronic Acid Serum ($30) designed for deep summer hydration.
📌 See the full July launch list on NewBeauty.com