Rhode’s Summer ’26 Collection Sets New Record with Massive Waitlist
Hailey Bieber’s cult beauty brand Rhode has officially unveiled its most eagerly awaited launch to date. The Summer 2026 collection has smashed the brand’s own records, amassing an astonishing waitlist of over 700,000 signups before products even hit the shelves. This is the largest waitlist in Rhode’s history, and the collection sold out online almost instantaneously.
The collection signifies a significant multi-category expansion for the brand, introducing three entirely new product types:
- The Pocket Bronze — a creamy, on-the-go bronzer stick available in eight neutral-to-warm shades
- The Highlight Milk — a hybrid liquid luminizer based on Rhode’s signature Glazing Milk formula, enriched with a ceramide trio, vitamin E, and mineral complex
- The brand’s first-ever application tool, the Pocket Brush — a compact, double-ended face brush with a recycled handle and ultra-soft vegan bristles
The summer lineup also includes limited-edition Peptide Lip Tints in three sun-kissed scents — Colada, Macadamia Butter, and Honey Mango — plus new shades of the bestselling Peptide Lip Shape pencil. Lifestyle accessories, such as a Terry Bag and cotton Terry Towel, round out the warm-weather offerings.
Prices range from £20 to £50 (~$20–$50), and the collection is available now at rhodeskin.com. Given the high demand, fans are advised to act fast — previous Rhode launches have sold out within hours.
Source: Grazia Daily – I tried Rhode’s new summer collection with a 700,000 waitlist