Rhode’s Summer ’26 Collection Shatters Brand’s Waitlist Record
Rhode, the esteemed beauty brand established by supermodel Hailey Bieber, has set a new precedent with its Summer 2026 collection. The collection has drawn an impressive 700,000-person waitlist, setting a new record for the brand. Launched in early June, this collection represents Rhode’s most ambitious product expansion yet.
For the first time, Rhode has ventured into three new categories: bronzers, highlighters, and makeup brushes. The standout launches include:
- Pocket Bronze – A creamy, portable bronzer stick available in eight diverse shades.
- Highlight Milk – A unique liquid luminizer that offers both a shimmering radiance and clinically proven skincare benefits, thanks to a ceramide trio, vitamin E, glycerin, and a mineral complex.
- Pocket Brush – A compact, double-ended vegan brush with a recycled handle, designed for effortless blending on the go.
The summer collection also introduces three limited-edition shades of the best-selling Peptide Lip Tint — Colada, Macadamia Butter, and Honey Mango — along with new permanent bronzy hues for the Peptide Lip Shape. Prices range from $20 to $50 (£20–£50).
With the demand showing no signs of waning, Rhode is also launching a summer pop-up tour across the United States, Canada, and Europe to engage with fans directly.
Source: Beauty News Daily — Inside Rhode’s Record-Breaking Summer ’26 Collection