Saltair Anticipates $150M Revenue as Body Care Brand Flourishes
Following a series of notable beauty brand departures, The Center — the Los Angeles-based beauty brand incubator — is reportedly considering the sale of its popular body care brand, Saltair. This brand was co-founded with British model and influencer, Iskra Lawrence. The news emerged on June 30, 2026, making it one of the most recent stories in the beauty M&A sector.
Industry insiders reveal that The Center has engaged investment bank Raymond James to oversee the sale process, with initial bids anticipated soon. Saltair is expected to generate around $150 million in sales in 2026. This projection places it as a highly desirable acquisition target in the competitive body care market.
Since its launch in 2022, Saltair has rapidly gained a devoted customer base. This is largely due to its skincare-inspired body care products, which feature active ingredients such as niacinamide, squalane, and glycolic acid. The brand’s top-selling products include Serum Body Washes, 5% AHA Deodorant Serums, and Nourishing Body Oil. These products are priced between $12 to $26 and are available at major retailers like Target, Ulta Beauty, and Amazon.
If this sale goes through, it will be The Center’s third beauty brand exit in four years. This follows the $355 million sale of Naturium to E.l.f. Beauty in 2023 and the sale of fragrance brand Phlur to TSG Consumer Partners in 2025. The brand’s products are vegan and cruelty-free, with a formulation philosophy that emphasizes botanical extracts and advanced skincare actives.
Source: WWD – Saltair Considers Sale, Sales Expected to Reach $150M in 2026